Customer stories
that move markets.

I'm a content and customer marketing professional who believes the most powerful marketing asset a company has is the voice of its customers.

My work sits at the intersection of customer advocacy, content strategy, and cross-functional storytelling. I've built and led customer case study and testimonial programs that produce advocacy assets used across campaigns and sales enablement—turning real customer experiences into measurable business impact. At Gusto, I saw firsthand how a well-run customer reference program can influence pipeline and accelerate deals.

Whether I'm interviewing a customer to uncover their success story, translating complex technical topics into compelling narratives, or driving messaging for new product lines—I bring the same discipline: understand the audience deeply, then craft something they can't ignore. I've honed this across roles at Gusto, Highwire, Boulevard, and Microsoft, collaborating with marketing, PR, product, and sales teams to ensure customer stories support broader go-to-market goals.